Application of Big Data in Retail
June 11, 2021
Retail industry has its own share of data tsunami to grapple with. As in any other field, big data in retail presents both a challenge and opportunity. Applying predictive and prescriptive data analytics in real time, retailers can glean valuable insights from their multifarious data and win customers in an extremely competitive marketplace.
This white paper explores five distinct areas where retailers can apply big data analytics to increase customer engagement and improve bottom line. It traces the transformative opportunities ushered in by big data in retail through a case study and proposes a pragmatic path for merchants starting out on the retail analytics journey.
