Driving retail growth by leveraging analytics
August 6, 2021
Data generated from the various digital touchpoints is already providing insights into customer behaviour. In this report, we will discuss how analysing data captured across the value chain can help deliver a superior customer experience and place the retailer on the path to longterm profitability.
PwC’s Total Retail Survey 20161 reveals the behaviours that will usher in the next retail revolution. Trends like new payment types and variable store footprints continue to redefine ways in which consumers are interacting with retailers. Although stores remain an indispensable part of the shopping journey, digital channels have become the first touchpoint for consumers today
