Pragmatic Retail Analytics
August 28, 2021
The leader of a retail merchant has many day to day, and long term challenges that must be managed at the same time. As IT technologies have matured, tremendous investments have been made solving both the tactical and strategic business operations problems. For the retailer recently considering the retail analytics landscape, it appears quite fragmented and difficult for to determine where to start and which solutions they should consider.
Our team took two approaches to the project. After building a categorization model to define the overall ecosystem, the team introduced scoring for those providers in the market covering all five categories. The second approach built the visual landscape and inventory of the retail analytics providers with a solution for any of the five defined categories.
Combining these and the categorization model enabled the team to survey the solutions and recommend choices appropriate. Four examples are used to illustrate the wide variety of retail analytics and the recommendations at four different budget levels, including free.
